Mega-post 1 of 2 on book publicity, indie publicists, book reviews, and author events.
So helpful. The expectations on authors--who are creators not natural business pros--is enormous. I appreciate that you were candid and full of specific steps and "outlets." I'm in a position to answer the question my editing clients pose who get to that finish line: "How do I promote my book?" Now I can direct them to Sarah Cypher's Substack.
This is such a lifeline of a post. Thank you for writing it!